Marketing +Design

TAAG welcomes into its fold 35 year-old gordongroup, an established, award-winning marketing + design firm that has delivered a full-spectrum of high-calibre, world-class services and products to help clients advance, accelerate and realize a broad array of marketing and strategic communications initiatives.

Our Process

We cultivate insightful and collaborative client relationships so we can fully understand your objectives and requirements, recommend strategic solutions and flow through our creative journey to deliver the best possible outcomes. Our signature Creative Convergence Process is an immersive, client-centric process that inspires brilliant and authentic marketing + design solutions.

Marketing + Design Services

Strategy

Through years of experience, we’ve learned to develop strategies and plans that lead to success. We craft insightful marketing, communications, brand, and digital strategies that align with our clients’ objectives to deliver results. We understand that success begins with a realistic blueprint—one detailed enough for precise action and flexible enough to encourage creativity and innovation. That’s why we’ll work with you to ensure strategies resonate…that they’re relevant and realistic yet aspirational.

Branding

Are you ready to discover your brand’s true nature? We specialize in strong brand and visual identity development. We’ll base your brand identity, brand building, and brand refresh services on your organization’s core identity constructs. If you’re at the beginning of the discovery process, we’ll start by unpacking the essence of your organization to inform the design of your brand elements, such as logo design, corporate colours, and voice. If you’re farther into your evolution, we’ll provide visual identity refresh and branding solutions to update your look and feel. We also offer brand-building services to support new programs and products.

Content Creation

Our content strategists and writers will provide a full range of content development services including branded narrative, storytelling, copywriting, editing and translation. We offer core messaging and positioning refinement, compelling content and taglines to support evolving brand identities. We emphasize plain language—making complex material concise and easy to understand.

Design

Our teams of brand and content strategists work closely with our talented graphic designers to recommend and produce a wide range of integrated products spanning print, web, video, digital and social media communications. We engage in all facets of the design process, from concept through layout.

Campaign Execution

We can take the Digital & Social Media Strategy we craft with you one step further, by engaging our Campaign Execution services. We excel at recommending the ideal mix of multimedia channels needed to amplify your next outreach campaign and reach specific target audiences with messaging that resonates. We can not only collaborate to craft compelling posts, but we can line them up, recommend and purchase ad space as per your assigned budget, and then monitor, gather and report on analytics to calibrate for the next round.

Niche Publishing

If you’re looking to publish your book, magazine, or report, we’ll collaborate with you to craft an end-product that aligns with your vision and objectives—unifying text, imagery and graphic elements. Our Direct Marketing team can even assist with ad sales to support revenue generation for niche print and digital magazines.

About

With over 35 years of experience, our Marketing + Design team has delivered a full spectrum of high calibre, world-class services and products to help clients advance, accelerate and realize a broad array of marketing and strategic communications initiatives. They bring a breadth and depth of fascinating client and project experience working with national, regional, and local organizations in the public, private, and non-profit sectors in Canada.

From the development of insightful marketing strategies; to brand building; to crafting creative content and original design; to producing integrated print, digital and web products; to executing on multimedia outreach campaigns; to publishing niche magazines and books—the best teams are assembled to deliver strategic solutions that meet the unique needs of clients and their projects.